Delta Dirt Branding

Delta Dirt Distillery is an Arkansas-based company that makes vodka, gin and bourbon products — all made with products from a farm in Phillips County that has been in the Williams family for generations. But in terms of branding, all they had was a name.

For a lot of agencies, this might be when you’d get all your creatives together, throw them in a room with a couple of pizzas and beers and let them fight it out. A couple of hours later, you get 3-4 mockups and BOOM — you’ve got some branding, baby!

But that’s not how we roll.

We gathered key stakeholders and held a “Brand Camp” where we discussed and determined different elements of the Delta Dirt Distillery brand. Together, we looked at past industry work and other relevant industry brands – all in an effort to get Delta Dirt down to its essence in terms of color palette, tone/voice, and more.

At CJRW, branding is what we do. It’s got to reflect your business, but more importantly, the branding needs to reflect your mission. With Delta Dirt Distillery, that’s exactly what we sought out to do.